As our question of the week deals with publicity and marketing, I feel a red flag raise in my head. These topics are easy obsessions for me, as I imagine it is with many authors. I’m not naïve enough to think marketing doesn’t matter or that all you need to do is create a great book; in fact marketing is something I’ve learned to embrace in the last couple of years.
But it’s a dangerous embrace, because it’s so easy to become too focused on it and lose yourself. Promotion is like an abusive lover, always claiming there’s something more you can do and that somebody else is doing it better. As authors embark on more and more elaborate schemes to get their work noticed (like this), the quest to become a household name can become a neurotic game of prestige and fame. For myself, I sometimes fear I may let it overshadow the more important things that I am trying to accomplish. I have many thoughts on this topic, but I must cut this short. I am WAY behind schedule on my work, which I have to begin thinking about promoting.