Wednesday, March 11, 2009
but who would come to the party?
As Anna has posted an impressive number of events for her new book, I've been wondering how much I should do for my upcoming book without looking like a slacker. Yes, I have already planned a book launch (virtual and at a bookstore)...is that enough? Just right? Or rather wimpy?
The truth is I am rather torn about what is the right attitude to take for book events. Is it better to just have one book event, put all your energy in that--and make all your friends, family and fans (hopefully) come to it--making it more likely it will be a successful event?
Or is it better to have lots of events, a cluster of events to build "buzz" (at least 15, as I recently read at BubbleStampede) to reach as many people as possible? Even if it "waters down" the crowd?
Is it better to have one large-ish, successful event or many smaller, not as successful events?
I have a feeling the latter might be the winner, in terms of eventual sales and the book's long term success. However, for the ego (reading to an empty room is no fun!) and for personal energy preservation (just reading some of the event schedules of my fellow authors make me tired) I am tempted to go with the former. But I don't want to be lazy. This book means a great deal to me and I really do want to follow through to even the promotion without excuses.
What do you guys think?