>Just curious as a new author ... if we consider that your time is worth a certain dollar amount per hour, do you end up making money on the sale of your books at these events? How many books sold make it worth it? Or is it more just getting your name out and hoping that will later translate to sales?
and I realize I have been thinking about this all the wrong way. The problem with events and promotions is that when you begin to think about them as "cost on investments" you always will end up short, unsatisfied and very likely a tad resentful.
This last holiday season, I offered free bookplates to anyone who wanted one. I did this a couple years before, so I knew what I was getting into. Making, mailing and signing--time and money that probably would not yield a greater return then what I invested.
But I didn't really care. I called it a promotion, but in my head, it was more of a thank-you to anyone who had ever bought one of my books.
And that is the attitude I would like to shift (back) to. I want to make promotion feel like a gift, to me and the receiver. So, I want to think of my book launch as a party, an event of celebration instead of an event to sell books at. I don't want to think, how many books will make this event worth it? I want to think: I have written and illustrated a book I am proud of! It is something to be happy about! This is something to celebrate!
I hope you will celebrate it with me!