iPad, and more on eBooks

I'm somewhat of a geek in terms of coveting new technology. But I'm also fairly conservative when it comes to actually spending money on big ticket items. I bought a Macbook many years after first seriously thinking about it, because I needed to suck all the life possible out of my ancient and virus-ridden Dell desktop, and also I needed to save the money for buying it before actually buying it. (Sounds like common sense, huh? After years of digging out of credit card debt, i had finally learned my lesson.)

I longed for the iPad as soon as its existence was rumored. But as a owner of both of Macbook AND an iPhone, I just couldn't justify the cost. I thought I'd seriously look into it once the 2nd generation was released (rumored to be in early 2011). But when I was given one for work last week (no, not everyone received one--right now one, maybe two people in editorial, marketing, and design have one), I was pretty darn excited. Yes, I'm spoiled.

my new iPad!

I immediately went out and bought two different cases, one to just carry the iPod itself for every day use, and a fancy one from Brookstone with a built-in keyboard. In fact, I drafted this blog post using my iPad and keyboard on the train up to CT to visit Libby, and then back again to NY. It basically looks like a much lighter, smaller laptop:

iPad in the Brookstone keyboard case

It won't replace my laptop by any means, though--the biggest disadvantage is that you can't run Microsoft Word, which is crucial for my job. I'm using the "Pages" application which can read Word docs, and it's adequate for reviewing and writing documents, but I won't be able to use the Track Changes function to edit. Darn. If I had that, I'd be set.

At another editor's recommendation, I'm trying out an app called iAnnotate PDF to edit, but I'll have to save my Word docs as a PDF in order for it to work, and then I'll have to most likely transfer my notes manually back into Word in order to send them to authors. But, it's more streamlined and neat than bringing hard copies of the paper manuscript around with me, or lugging my laptop around. I'll give it a shot and we'll see how it goes.

But overall, it's shiny and new and fun and I love my new toy.

The real reason I have the iPad is not necessarily to edit manuscripts on it, or to read submissions on it, although I will probably end up doing both on occasion. The main reason I was given an iPad is that my company wants to make sure in-house editors, designers, marketing folks, etc are up on the newest technology and are also aware of what is possible with the new technology. This is necessary in order to better know what we can be doing with our own books in terms of the new digital realm. We've also ordered in the new B&N Color Nook that Meghan posted about previously. It's pretty nice, too. We have a few of our books up for sale for both the Color Nook and the iBookstore for the iPad. In both cases, we've been pretty selective and careful both in terms of the quality of the final product, and the comfort level of the authors and illustrators.

In general, it's been pretty interesting to see that the large majority of authors and illustrators and agents we work with are really excited that their book is going to be available in a new format. There are a few agencies and authors and illustrators who are not open to having their books available as eBooks for various reasons (mainly royalty rates and quality of the format), but overall I think everyone (publishers included) are worried about being left behind, and feel that we need to forge ahead in order to test the market. Also, what we've done so far are straight eBooks--no bells or whistles, no movement, no games. So far, at least for picture books, we've tried to remain as faithful as possible to the original paper book reading experience.

Again, as I've said before, I don't think paper books will disappear in my lifetime, especially for children's books, but I can see people using picture book eBooks as a great tool for car trips, traveling, etc. My hope is that if people love a book, they'll buy it in multiple formats! :) One for home, one for the road. But overall, I do think eBooks will continue to grow in market share (right now I believe it's just under 10%)--as more and more people start owning iPads and Kindles and Nooks, this number is bound to increase.

I have to say, I love that a book still looks like a book on the iPad. It has a gutter, and a page turn, even. It's kinda silly and somewhat antiquated that I think that, I suppose--I mean, if I want the gutter and traditional page turn, why not just read a paper book? (which is probably why I still haven't read an eBook!) But because it tries to recreate the traditional book reading experience, I can see getting used to reading books on the iPad more than I can see getting used to reading books on my Sony Reader, which, as I've said before on this blog, I haven't been able to bring myself to do, mainly because it just doesn't seem like a book. On the iPad, you never forget that it's still a book:

Perhaps the iPad will be my gateway eBook reader. Perhaps it will get me addicted to eBooks. Perhaps not--the backlit screen might hurt my eyes. Anyway, I'll keep you posted.

I'm curious:
1) do you think print books will eventually disappear? If so, in how many years? If not, what percentage of market share will eBooks settle in as compared to print books?
2) What percentage of book sales will be eBook sales be in five years?

My answers:
1) No, print books will not disappear--at least not for a very long time. I think the market may eventually settle into a 80% eBooks to 20% print books in about 50 or so years. (this is a COMPLETE guess, mind you.)
2) In five years, my guess is 25%. But for children's books, I think it will be lower. Maybe 15%.

The eBook market is still a bit like the Wild West right now, but I've been trying to absorb all I can. I'm happy to try to answer any questions you all may have!

Also, check out this opinion piece about Dr. Seuss and children's eBooks in the Wall Street Journal:

Something is always lost as technology advances, and this will be true of the decline of print. But since technology can't be stopped, we should make the most of it. Or, as Dr. Seuss urged in his final book, "Oh, the Places You'll Go": "Today is your day! Your mountain is waiting. So . . . get on your way!"

technophile or technophobe?

The iPad was released on Saturday. And no, I didn't buy one, but yes, I was tempted. Although I do like new technology, I don't tend to be a super early adopter. I figure I'll wait until the second generation version, after some of the kinks (if any) are worked out, and once the price comes down a bit.

But I'm excited (and also terrified) to see how the iPad will affect the publishing industry, and I think it will, just as the Kindle has affected the industry. I definitely see lots of opportunities, especially for four-color books (picture books!). If you haven't seen it yet, here's a demo that Penguin unveiled last month. (The quality/sound of the video isn't that great, but it's still worth a watch to see what could be the future of books.)



Here's a more recent video that shows us how it currently looks to read books on the iPad. I gotta say, I love the page turning--you can actually see what's on the back of the pages as you turn!):


(both videos via Galleycat)

And another evaluation, from Publishing Perspectives:



The one thing I'm really curious about is how easy it will be to edit on the iPad. I've started to transition over to editing completely electronically. (A recent poll in our editorial meeting showed that a huge majority of editors are already editing electronically.) For a while I was editing on paper, and then transferring my comments into Track Changes in Word and emailing to my authors. But it's starting to feel really...well, wrong to print novels out any more. And so the shift. But before the shift I had worried about two things:
1) I thought I would tend to not read as carefully on screen, but I've found that I've been reading more carefully.
2) I also worried about eye strain. This has proven to be a bit of an issue--when I'm in a zone, I don't want to stop editing, and afterward my eyes hurt and I have a bit of a headache. But according to this article in the NY Times, I should just make sure to rest my eyes every 20 minutes to prevent eye strain.

I like editing on screen okay, but I really would prefer to have something I could lay on the table. If editing is natural on the iPad, this just may be as life-changing a piece of technology as the eReader. I'm excited to experiment.


I thought I'd take a poll on technology. Here are my five questions:

1) Have you purchased or do you intend to purchase the iPad?
2) Do you edit electronically or on paper?
3) If you are a published author, do you receive edits from your editor electronically (for example, via Track Changes in Word)? If you're a publisher, do you edit electronically?
4) If you are a published author, do you receive the copyedited manuscript electronically? If you work for a publisher, do the copyeditors work electronically?
5) What do you think is a fair price to pay for a new release electronic book, considering that the hardcover price is $17. What if the hardcover is $25?

Thanks for participating! A week from today, I'll do a random drawing, and send one commenter a Little, Brown books of his/her choice.

Ebooks

It was very synchronistic that Alvina posted about her Sony reader yesterday as I was listening to this really interesting show on npr last week when the Kindle was released, which got me thinking about reading and technology.

I remember when I was going to art school one of my parent's friends asked me how I felt about the fact that I was going off to study a dying art form (book illustration). I said that even though technology changes the context of art, that doesn't mean it has to die. Photography changed the nature of representational painting (when we could take photographs, painting suddenly evolved to serve a different purpose than capturing reality), but this didn't cause people to stop painting.

I wonder how much that metaphor can be applied though, now that technology like ebook readers are getting closer and closer to the experience of reading a book. So my question is, what is it that is special about reading a printed book?

I can quickly list the tactile things that I love about reading paper books: the weight in my hands, the smell of the ink and the old browned paper. The anticipation that builds as you turn a page, the sound of that page turning, like the flap of a bird's wing.

I can also quickly bring to mind the things I hate about reading on a screen: the haze that comes over your eyes from long stretches of staring at something bright, the lack of design (most web sites use the same, universal type faces for the text). The confusing mish mosh of information and advertisements that, when poorly designed, can be overwhelming.

But apart from these tactile differences, which technology promises to overcome at some point (as the show above points out, it was only 50 years ago that a single computer filled a room), what about reading a printed book would be lost if all goes digital? Ultimately when you are really lost in a story, does it matter in what form you read it? Is there an inherent difference when it comes to children's books in particular?

Because picture books are so much about the art, it seems that the readers out right now are a far cry from catching up to duplicating the experience of a printed page of artwork... so perhaps printed picture books will live a longer life than printed novels. But it does beg the question, what do we value about reading with children, and how will the essence of this change or stay the same as we move away from printed books, if this is the trend?

One of the guests on the show points out that these new devices help us connect with authors more, since we have access to more information about them... blogs for instance open up the writer/reader relationship in a whole new way... more and more it seems necessary that writers actively interact with their audience for their books to be successful. Do ebooks provide ways to further this connection?

If reading a book must increasingly be an interactive, participatory event for the reader, so that they can feel part of the story and the author's world... and if technology makes this easier, does that take some responsibility away from the author/illustrator to accomplish this with the skill of their craft alone?