Wednesday, November 19, 2008
I'm in Montreal now, and I've noticed that (just like in the States) all the stores are starting their holiday decorations and sales earlier this year. The anxiety of the retail market is fairly palpable.
This makes me think of book promotion, and my own book in particular. I'd be lying if I said the sales of my upcoming novel didn't fill me with anxiety. I have a lot riding on it---the risk of printing it in color, a genre and length I have not done before, etc. etc.; and that is after all the personal emotions that are attached to it. With so much weighing on it, I'm already trying to think of book parties, contests and marketing ideas for it
But it also not available until June 2009. So all the hype that I am feeling is a bit...premature. Or is it? How soon is too soon to start promoting your book? Is it like the retail stores--the sooner the better? Or will people get sick of me talking about it and, by the time June rolls around, not be able to see the book cover without rolling their eyes?
What do you guys think? When is it too early? Never?