Recently, I received an e-mail from The Kid's Book Club Book website telling me about a new promotional opportunity they had. For $550.00 and 25-50 books, they will "bookblast" your book to their list children's book clubs.
Usually I delete e-mails with "great promotional opportunities" but as I had been signing bookplates for mother-daughter book club, it piqued my interest. Signing a bookplate for each individual girl and her mother had given me warm fuzzy feelings inside--it was lovely knowing that my book (especially The Year of the Dog as it has so much of my mother's life intertwined) was part of a mother-daughter bond. The idea of a whole mother-daughter book club discussing my book was pretty wonderful.
But while that is priceless, I'm not sure if I can plunk down $550. to be featured on someone's newsletter. To me, the best promotion is usually something you do yourself or is done without payment, out of enthusiasm or appreciation--that people respond to honesty. If you pay someone, there is always a degree of mistrust. So, I keep thinking there must be a better way, a way I can reach these groups and make them aware of my books without having to pay someone.
However, perhaps that is naive. What do you think? What would you do?